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Search engine marketing is one of the most effective ways to reach people directly seeking the types of products and services you offer. Managed well, it can be one of the most profitable marketing methods. However, in competitive industries such as law and financial services the competitive bids can make it very costly.
As a result, it’s critical to ensure your campaigns are well optimised to maximise click throughs and conversions while minimising waste.
Platforms we can audit or manage:
Paid search, video and display ad networks:
- Google Ads - including PPC search ads (formerly known as Google Adwords), display ads (including responsive native ads) and video ad campaigns (mainly using Youtube ads).
- Microsoft Ads (Bing) - including search and native ads
Native Ad Platforms:
- Yahoo Native (Yahoo Gemini)
- Taboola
- Outbrain
Digital Audio Platforms:
- Spotify Ads
Management of SEM/PPC and Paid Ads
Paid digital advertising, commonly referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising, is a strategy for promoting a website or a product by paying for the right to display advertisements on other websites or in search engine results.
Evaluation and Improvement
Conducting an audit to evaluate the present performance of a paid advertising campaign and to pinpoint areas for improvement is the first step. Typically, an audit involves the following:
- examining performance information from the campaign, such as clicks, impressions, and conversions
- assessing the effectiveness and efficiency of the chosen targeting and bidding techniques
- looking for any technical problems that might be affecting the effectiveness of the advertisements, such as bad landing page experiences or inaccurate tracking codes
- Finding ways to make the ad creative better, such as by employing headlines or responsive description options that are more effective
- To make sure that the ad spend is being utilised properly, the campaign's budget should be reviewed and adjusted as necessary.
- Implementing adjustments and optimisations to boost the campaign's performance comes next when the audit is finished. This could entail modifying the targeting, bidding, and ad copy in addition to putting tracking and optimisation techniques into place to track the campaign's effectiveness and make data-driven decisions.
Google Search Ad Campaigns
Highly focused search ads can be a useful tool for increasing website traffic, generating leads, and closing deals as you can target just those actively seeking your type of product or service.
Our team can help you:
- Select the appropriate keywords, then utilise them wisely in the ad copy and landing page.
- Create attention-grabbing ad headlines and descriptions that persuade users to click.
- Make best use of Search Ads extensions such as call, sitelinks, location, structured snippets, images, reviews and lead form extensions.
- Decide on a spending limit and a bid strategy that balances cost effectiveness and ad exposure.
- Make sure the campaign is achieving its business objectives, track and improve its success.
Display, Native and Video campaigns on Google Ads
We can also audit, build and manage your display campaigns including creation of both HTML5 display ads and responsive ads as well as Video ad campaigns to show on YouTube and Google partner sites.
Other Search and Native Ad Platforms
We can manage other search, native and video campaigns on other networks such as Taboola, Outbrain, Microsoft Ads, Yahoo Native and even audio ads on Spotify Ads. Again, the focus will be on finding the right fit for your objectives and budget.
